Ashley Kays
Ashley is the named author of the Ecom Coach blog and the person behind the coaching practice. Explore Ashley’s portfolio for work and experience, or review the coaching offers.
Ecom Coach Editorial
Learn guides carry the Ecom Coach Editorial byline. This identifies the site’s learning library, rather than a separate external reviewer or an independent research organization. Blog posts identify their named author on the page.
Sources and changing platforms
Where a guide includes a Sources section, follow those links to check the underlying documentation. A source-review date describes that reference check; it does not mean every platform screen, fee or policy will remain unchanged. Confirm current settings in your own account before implementing a change.
Examples and evidence
Hypothetical examples explain a calculation or decision. They are not measured client results. Calculators use the inputs you provide, and planning tools organize your assumptions. Neither can establish demand, guarantee profit or prove that a marketing activity caused a sale.
Using AI prompts
The browser planners assemble prompts and templates; they do not run an AI model or connect to your store. Review generated claims against original evidence before publishing. Use exact calculations for arithmetic and keep private customer information out of general drafting prompts.
Report a correction
If you find an incorrect formula, broken source or outdated instruction, email info@waymaker.cx with the page URL, the issue and a supporting reference if available. Do not include customer records, passwords or API keys.