Practical guides for running a better store.
42 guides on conversion, email, profit, platforms, AI and marketing, plus a store assessment, an order calculator and printable worksheets. Free, no signup.
Start where you are.
I have traffic but no sales
Find where shoppers stop and what to fix first.
Start hereUnderstand my profit
See what each order leaves after costs, before you spend on ads.
Start hereStart my store
From a product idea to a store you can run reliably.
Start hereSave time with AI
Useful, reviewable AI workflows for a small store.
Start hereNot sure where to start?
Answer eight questions and get one suggested next step, with guides and a worksheet.
Take the assessmentBrowse by topic.
Conversion
Find the point where customers hesitate, answer important questions, and make the purchase journey easier to complete.
Browse the guidesEmail and retention
Use email to help people choose, receive, use, and enjoy your products.
Browse the guidesMetrics and profit
Revenue alone cannot explain whether a store is healthy.
Browse the guidesStart and platforms
Move from a product idea to a focused offer, a dependable supplier, and a working purchase journey.
Browse the guidesAI and operations
Apply AI to bounded tasks with reliable inputs and a clear review process.
Browse the guidesMarketing and growth
Reach relevant customers with an offer and destination that make sense together.
Browse the guidesGood first reads
- Why Is My Online Store Getting Traffic but No Sales?
Find where shoppers leave, separate traffic problems from store problems, and choose a practical next improvement.
4 min read - The Ecommerce Profit Calculator: What Do You Keep From Each Order?
Calculate order contribution, allowable acquisition cost, and break-even ROAS with a transparent worked example.
3 min read - The Product Page Checklist: What Customers Need Before They Buy
Build product pages that answer buying questions, explain fit, and help customers choose with confidence.
3 min read - The First Four Email Automations to Build for Your Store
Build welcome, checkout recovery, post-purchase, and winback flows with clear triggers and useful messages.
3 min read - Ecommerce Metrics Explained: The Numbers That Help You Run Your Store
Understand AOV, CAC, ROAS, contribution, conversion, retention, and inventory with formulas and simple examples.
6 min read - How to Find Products People Want to Buy
Research customer needs, evaluate competing solutions, and test product demand before committing to a large order.
3 min read - Your First Ecommerce Marketing Plan: What to Do Now, Next, and Later
Choose marketing priorities based on your store stage, customer buying behavior, and contribution economics.
3 min read - How Does AI Help Ecommerce? A Practical Guide for Store Owners
Choose useful AI workflows for content, analysis, support, and operations with clear review and measurement.
3 min read
Tools and worksheets
A store assessment, an order economics calculator, and eight printable worksheets and template libraries.
More from Ecom Coach
- Growth guides
Three longer walkthroughs: the five moments before buying traffic, the email journeys to review first, and AOV and margin.
- The blog
Shorter notes on discounts, free shipping, seasonal email and more.