Turn a product into a campaign you can explain.
Eight practical guides to choose your buyer, write stronger ads and decide what your next customer can cost. Free examples and a campaign workbook, no signup.
Start with one decision.
New to ads? Follow the steps in order. Already running campaigns? Use the symptom links below. Choose the channel lesson that fits your store; you do not need to launch on every platform.
Find your next useful step
- Clicks are expensive or irrelevant
Review search intent, query relevance and exclusions.
- People visit but do not buy
Locate the earliest shopping step that needs attention.
- I need better creative
Brief a demonstration that answers a real buying question.
- ROAS looks good but profit does not
Reconcile contribution, customer mix and the full campaign cost.
- STEP 01
How to Build an Ecommerce Advertising Strategy
Choose one product, offer and business decision.
5 min read · A one-page campaign brief and a bounded first test.
Open this guide - STEP 02
Choose a Buyer Persona and Set Ecommerce Ad Demographics
Research the buying trigger and decide the audience controls.
5 min read · An evidence-based persona and a targeting decision log.
Open this guide - STEP 03
Ecommerce PPC: Keywords, Buyer Intent and Negative Keywords
Map search intent to pages and record exclusions.
5 min read · A keyword-to-page map with a documented exclusion list.
Open this guide - STEP 04
How to Write Ecommerce Responsive Search Ads That Explain the Benefit
Write assets that explain the benefit and fit together.
5 min read · A reviewed RSA asset set with a message test hypothesis.
Open this guide - STEP 05
Facebook and Instagram Ads for Ecommerce: Build a Purchase Test
Prepare a Meta purchase test and verify the shopping journey.
5 min read · A Meta launch sheet and two distinct creative concepts.
Open this guide - STEP 06
TikTok Ads for Ecommerce: Hooks, Demonstrations and Spark Ads
Storyboard a demonstration and choose a destination.
5 min read · A 25-second storyboard and a creative learning log.
Open this guide - STEP 07
How to Brief UGC Creators for Ecommerce Ads
Agree on deliverables, rights, disclosure and review.
5 min read · A creator brief, usage checklist and acceptance scorecard.
Open this guide - STEP 08
Set an Ecommerce Ad Budget, Read ROAS and Decide When to Scale
Model the cost, set the loss ceiling and define the decision.
5 min read · A three-scenario budget and a written review decision.
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Finish with a plan you can use.
The workbook brings together your persona, keyword map, creative brief, creator agreement questions, economics and review log. Worked numbers are illustrative and should be replaced with your store data.