THE ECOM COACH BLOG
Notes on conversion, lifecycle, and margin.
Practical posts for store owners who want growth they can explain. For longer walkthroughs, see the growth guides.
Margin · October 5, 2026It all lands on margin.
What a 20% discount really costs your store
A worked example showing how a price discount compresses contribution per order, and how many more orders it takes to break even.
Read the postConversion · October 5, 2026Model both groups.
How to set a free-shipping threshold with your own numbers
A practical method for choosing a free-shipping threshold by modeling the shoppers who add items and the ones who were already above it.
Read the postLifecycle · October 5, 2026Fix what runs anyway.
Is your email program ready for Black Friday?
A pre-season check of flows, list health, offer logic, and fulfillment promises before Black Friday and Cyber Monday 2026.
Read the postOperations · October 5, 2026Fewer, clearer tools.
Before you install another app, audit the ones you have
A short audit for ecommerce store apps: what each one does, what it costs, what it adds to the page, and whether anyone still owns it.
Read the post