Get your store ready before the rush.
Black Friday is November 27, 2026 and Cyber Monday is November 30, 2026. Use the weeks before them to fix what will run anyway, model the offer, check operations and cash, and test the full purchase journey.
A four-step plan
Dates are suggestions for a store starting in early October. If you are starting later, work through the steps in the same order and shorten each one.
Fix what will run anyway
Review every automated flow, your sending setup, and the cart and checkout paths before adding campaigns.
Model the offer before you announce it
Decide what is discounted, for how long, and what each order leaves after the discount, shipping and fees.
Check stock, fulfillment and cash
Confirm inventory, supplier lead times, delivery promises and the cash you need before payouts arrive.
Test like a customer, then decide how you will measure
Run the full purchase journey on mobile, freeze risky changes, and write down the few numbers you will compare afterwards.
Want a second opinion before the season?
A Store Growth Review looks at one purchase journey and leaves you with annotated findings and a two-week plan. Start with a free 15-minute call to see whether it fits.
The Store Growth Kit
Eight worksheets, templates and planners in one printable PDF: store audit, product pages, email flows, product and supplier scorecards, promotion planners, AI prompts, a weekly review and order economics.
More help from Ashley
- Waymaker Agency
Growth Fix: find where leads drop off and fix it, plus larger builds and retainers.
- Outcome Driven
Better customer journeys and the outcomes they lead to.