All learning topicsCALCULATOR

What do you keep from each order?

See what remains from an order after your selected costs. Enter a representative order, then compare scenarios. The result is modeled contribution, not final business profit or a prediction of future sales.

Currency

All amounts use this one currency. Nothing is converted.

Net merchandise revenue

After discounts and expected merchandise refunds; exclude taxes and shipping collected.

Product cost

Use your consistent landed product-cost definition.

Fulfillment and packaging

Include costs not already in product cost or shipping.

Net shipping cost

Shipping cost minus shipping collected from the customer. This can be negative.

Payment fees

Enter the actual or estimated dollar fee on the transaction's applicable payment total.

Other variable costs

Marketplace fees, variable commissions, return handling, and other costs not already counted.

Acquisition allocated to this order

Keep its scope consistent with the revenue. This is not automatically fully loaded new-customer CAC.

Desired overhead contribution

A planning allocation, not another product cost.

Desired profit after this allocation

A planning target; broader business costs and taxes may remain.

Blank is missing, not zero; enter 0 where a cost does not apply. Only net shipping cost may be negative. Nothing you enter is stored or sent anywhere.

Reminders. Do not deduct refunds twice. Do not subtract an overhead allocation per order and then subtract the same full overhead again in a monthly total. Keep the revenue scope aligned with the spending scope, and compare estimates with actual orders and a higher-cost scenario.

For the reasoning behind each line, read The Ecommerce Profit Calculator: What Do You Keep From Each Order? or the calculator guide.

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