How many more orders would the discount need?
Compare a regular-price scenario with a promotion after variable costs and campaign expense. This models contribution, not final business profit.
Keep the basket and time period comparable
Enter all money amounts in the same currency. This simplified model assumes the same merchandise basket and ordinary costs per order. Model changes in mix, returns and shipping separately before committing to an offer.
Promotion scenario
What the model counts
Contribution per order = merchandise revenue minus ordinary variable costs, payment fees and any extra promotion costs. Campaign contribution = contribution per order × orders minus fixed campaign cost.
Orders needed to match the baseline = (baseline contribution + campaign cost) ÷ positive promotion contribution per order, rounded up. If baseline or promotion contribution per order is not positive, a meaningful order-lift target is not shown.
Required volume is not evidence that you can achieve it. The model does not prove incremental sales, include general overhead, or forecast future repeat purchases.
Read the promotion decision guide
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