Choose a starting pathLAUNCH CHECKLIST

Work through the store before inviting customers.

Track 18 practical checks across your product, costs, checkout, operations, messages and launch plan. Download your progress and unfinished tasks.

A working checklist, not a launch guarantee

Mark an item only after reviewing the real process. The six items labeled “Resolve before taking orders” deserve particular attention. Completion does not certify legal compliance, product suitability or future sales.

Checks stay in this page and reset when you reload. Download your progress to keep it. No store or customer data is connected.

0 of 18 checks reviewed

0 of 18
Product and customer

Write the use case, who the product suits and the evidence behind that choice. AI can organize research notes; the owner checks the original evidence.

Guide for this check

Check quality, fit, packaging and any compatibility claims. A generated description or supplier image is not a substitute for checking the product.

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Verify variants, measured dimensions, materials and limitations. Make it possible for a shopper to choose the right option.

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Price and cash

Include product, fulfillment, net shipping, payment and relevant acquisition costs. Do the arithmetic with a calculator and keep estimates visible.

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Check the actual cart, including codes, bundles and shipping thresholds. Use the effective final price in your model.

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Record supplier payments, inventory commitments, payout timing and expected returns. Do not assume every sale immediately becomes available cash.

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Buying experience

Resolve before taking orders

Verify a supported purchase path, payment outcome and confirmation on mobile. Use your platform's appropriate test process and distinguish test activity in reporting.

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Resolve before taking orders

Check shipping regions, rates, stock and realistic delivery expectations. Make the promise visible before purchase.

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Check readable content, descriptive labels, visible focus, variant controls and error messages. Ask someone else to try the main task.

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Orders and support

Resolve before taking orders

Confirm that inventory, order notifications, picking, packing and tracking have an owner. Check what happens when an item is unavailable.

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Resolve before taking orders

Make contact information easy to find and verify that messages arrive. Prepare an escalation route for questions a draft reply cannot resolve.

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Resolve before taking orders

Confirm that delivery, returns and privacy information reflects your actual operations and applicable requirements. Resolve questions for your products and markets with qualified help when needed.

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Measurement and messages

Check that the test purchase is represented as expected without accidental duplicate events. Record what your conversion metrics count.

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Verify facts, links, dynamic fields and customer eligibility. Keep service information and promotional messaging distinct.

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Resolve before taking orders

Check generated copy against verified facts. Do not publish invented benefits, testimonials, scarcity or delivery promises.

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First launch and review

State the audience, message, destination and spending or effort limit. Avoid starting every channel before you can learn from one.

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Name who checks orders, payment failures, stock and support. Decide what would require pausing promotion or fixing the purchase path.

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Choose the customer outcome and business measure to review. AI can draft a summary; the owner checks numbers and chooses the next change.

Guide for this check

Want help applying this to your store?

Take the free store assessment for a suggested next step, or book a 15-minute call to talk it through.